What Is ASTA? Understanding the American Society of Travel Advisors

Ireland

When planning travel, especially luxury travel, trips with bespoke itineraries or international travel, it’s important to work with a trusted and accredited travel provider. When it comes to travel, one of the world’s most recognised and respected organisations is the American Society of Travel Advisors (ASTA).

What Is ASTA?

The American Society of Travel Advisors or ASTA, is the world’s leading association for travel professionals and a global advocate for travel agencies, travellers and the global travel industry.

The organisation is dedicated to promoting ethical, traveller-friendly practices and policies. And its members are bound by a shared code of professional standards, ethics and a commitment to consumer protection. Membership in ASTA is a mark of credibility and trust.

Why ASTA Membership Matters

For companies like Shamrock Routes, ASTA membership signals a strong commitment to excellence, integrity and growth through industry best practice.

Key benefits of ASTA membership include:

  • Credibility & Trust: Founded in 1931, ASTA represents almost 8,000 travel agencies and travel companies worldwide. Clients can book with confidence, knowing they’re working with a recognised and vetted travel provider.
  • Ethical Travel Standards: ASTA is recognised globally as a symbol of professionalism and trust. Its members are bound by ASTA’s Code of Ethics and pledge to act in the best interests of the travelling public, and must ensure transparency and professionalism in their business practices.
  • Professional Development: ASTA provides access to industry-leading training, resources, and global networking opportunities that help members continually improve their services.

What This Means for Travellers

When you book a tour or chauffeur service with an ASTA-affiliated provider like Shamrock Routes, you’re choosing:

  • A company committed to achieving and maintaining high professional standards.
  • A trusted partner with industry recognition and access to a global network of 8,000 other travel agencies and travel professionals.
  • A provider dedicated to delivering exceptional travel experiences and value.

Whether you’re planning a luxury chauffeur tour of Ireland or a multi-day trip across the UK and Ireland, ASTA membership adds an extra layer of reassurance.

Remember, even if you are opting for staycations in Ireland this summer, be sure to book your travel insurance. KennCo travel insurance offers cover, at home or abroad*, when one night accommodation is pre-booked before you leave for your holiday.Get a quote on KennCo’s website or see all the features of our great value travel insurance.

This blog is brought to you by KennCo Insurance and Shamrock Routes.

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